Here at the office, we’ve been getting a lot of questions about how E-mail PPC actually differs from solo advertising.
After all, both of them revolve around a list owner sending an advertisement to their e-mail list.
However, there are several major differences, which we’ve outline for you below.
Take a look at the list, and when you’re done reading, you’ll be able to decide whether E-mail PPC advertising is ideal for you.
Solo Ads vs. Email PPC: Which Takes More Effort?
Hands down, everyone we’ve asked who has used both has told us E-mail PPC took a lot LESS effort.
The reasoning is that when you’re running solo ads, you have to deal directly with each solo ad provider.
It can take a lot of back and forth communication before all the details are worked out. And when you’re dealing with more than one provider, it takes a lot of micro-managing to start each campaign and track the results.
With E-mail PPC, you simply submit what you’re promoting and it’s pushed out to multiple list owners lists in your market.
Solo Ads vs. Email PPC: Which Costs More?
On average, we’ve found most solo ad providers charge between 40 cents to $1.20 per clicks.
Network rates for E-mail PPC are about 35 cents to 80 cents per click, for most markets.
Solo Ads vs. Email PPC: Which Has A Better Lead Time?
When it comes to scheduling ads to go out, solo ad providers will schedule mailings as they come in.
It keeps it fair for those who have submitted payment first, but the problem is that it can take a week or more until your ad moves to the front to be sent.
With E-mail PPC, you’re using a network, so your campaigns are launched as soon as the creatives are ready.
And regarding creatives…
Solo Ads vs. Email PPC: Submitting Creatives (Ad Copy)
It doesn’t always happen, but solo providers often send out your link with unrelated or blind ads.
By using a E-mail PPC on a network, publishers will be given multiple ad swipes you approve ahead of time.
Plus, by using a major network, you’ll also have access to a team to help you create your ad copy.
Solo Ads vs Email PPC: Preventing Fraud
On a PPC network offering Email PPC, at least on Adclick Media, every click from e-mails being sent out is manually approved before you’re charged.
That way, you always get guaranteed real, targeted traffic.
And although you can use your own tracking with solo ads, it’s hard to monitor every click a provider sends you.
Solo Ads vs. Email PPC: Which Gives You More Control?
When it comes to Adclick Media specifically, you’re able to stop traffic from specific publishers at any time.
That way, if you notice you’re getting a lot of clicks but not a lot of conversions, you can remove that publisher and use your budget toward better quality traffic.
With solo ads, you’d pay a lot more to have the same amount of list owners promoting your offer, and once you’ve submitted your payment, you simply have to wait and see if the amount of clicks you ordered converts.
Solo Ads vs. Email PPC: Which Is More Targeted?
Many times you can find solo ad providers based on the interests/market their list(s) fall under.
The same is true on Adclick Media’s E-maill PPC. But the way it works is once you set which categories/markets would be interested in your offer, only list owners that are a good match will be able to see your offer to promote it.
That way, your clicks are highly targeted.
Solo Ads vs. Email PPC: Managing Your Campaigns
When you deal with an ad network, you only have to deal with one account manager.
As mentioned above, solo advertising usually involves working directly with multiple providers and managing everything on your own.
Which Is Right For You?
Solo advertising still works, but many who have discovered E-mail PPC find there are a lot more benefits to sticking with it.
If you have a lot of time to work with solo providers, and the budget required, you might still enjoy using solo ads.
But if you’re looking for something that allows you to pay once and reach multiple lists with thousands of subscribers each, then E-mail PPC might be more affordable and effective for you.
Any questions? Comments? Let us know with a comment below or give us a call at 1 (845) 383-1007 today.
