When it comes to creating consistent content, there are usually two roadblocks that will keep it from happening:
1. A lack of ideas
2. A lack of focus
Creating a content schedule eliminates both these problems, because you’re coming up with the ideas in advance, and the schedule itself gives you something to focus on.
An added benefit, is that you can develop your content in a way to flows from one piece to another and helps move you toward a specific marketing goal.
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